Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy. As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels. Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence. With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.