Committees

Conference Chairs

CHAIR

RAUL FANGUEIRO

Universidade do Minho,
Portugal

CO-CHAIR

LUÍS ROCHARTRE ÁLVARES

Co-LAB ForestWISE,
Portugal

Organizing Committee

Ana Maria Fangueiro
Sciencentris
Carina Leitão
Pragmatic by Pixartidea
Carlos Ribeiro
Laboratório da Paisagem
Dalila Sepúlveda
Estrutura de Missão Capital Verde Europeia
Elsa Ribeiro
Sciencentris
Eva Albiez
Pragmatic by Pixartidea
Inês Pereira
Laboratório da Paisagem
Isabel Loureiro
Estrutura de Missão Capital Verde Europeia
João Sampaio
Pragmatic by Pixartidea
Luís Oliveira
Fibrenamics
Pedro Cunha
Laboratório da Paisagem
Pedro Pacheco
Fibrenamics
Rui Azevedo
Fibrenamics
Tiago Sousa
Pragmatic by Pixartidea

Scientific Committee

Ana Cristina Costa
University of the Azores
Duarte Mendonça
University of the Azores
Edna Cabecinha
University of Trás-os-Montes and Alto Douro
Ille C. Gebeshuber
Vienna University of Technology
Jorge Lino Alves
University of Porto
Marc Weissburg
Georgia Institute of Technology
Nuno de Almeida Ribeiro
University of Évora
Paulo Reis Mourão
University of Minho
Rosalia Vargas
National Agency for Scientific and Technological Culture
Vítor Vasconcelos
University of Porto

Honorary Committee

Álvaro Santos
CCDR NORTE
António Vicente
University of Minho
João Barros
Agency for Research and Innovation
José Pimenta Machado
Portuguese Environment Agency (APA)
Nuno Banza
Institute for Nature Conservation and Forests (ICNF)
Patrícia Diogo Almeida
Ministry of Environment and Energy
Pedro M. Arezes
University of Minho
Ricardo Araújo
Guimarães City Council

Raul Fangueiro

Posição X em Universidade do Minho, Portugal

TITLE OF PRESENTATION
“Innovative Materials Based on The Way Ahead!”

Adrian Rohr is an entrepreneur at heart and marketing leader with over a decade of expertise in digital transformation and marketing leadership. Born and raised in Germany and now based in Los Angeles, California, Adrian specializes in driving growth and innovation in retail, e-commerce, and data-centric enterprises, with a strong foundation in brand strategy. As Vice President of Marketing at Fabletics, Adrian leads omni-channel CRM strategies, leveraging AI and contextual personalization to enhance customer engagement and loyalty. His leadership shapes Fabletics’ forward-thinking strategies for seamless customer interactions across diverse channels. Adrian’s entrepreneurial journey began over 15 years ago as a founder, where he honed his skills in building and scaling businesses. Before joining Fabletics, he gained valuable experience as a management consultant, refining his expertise in digital transformation and operational excellence. With a relentless focus on leveraging technology and data to create impactful customer experiences, Adrian continues to push the boundaries of what’s possible in the retail and e-commerce landscape. Outside of his professional pursuits, Adrian is dedicated to fostering innovation and guiding emerging leaders toward realizing their entrepreneurial ambitions.